Marketing Planning

Who Needs Marketing Planning? Do your business goals require that you are communicating with others? If you answered yes, you need a marketing plan.   When a business first starts, it has a limited number of products and services. It’s easier to manage the list of marketing activities you need. As your offerings and audiences diversify, […]

Most small businesses fail. According to the Small Business Administration, 50% of new businesses fail in the first 5 years. Forbes says there are five primary reasons this happens. First, they are out of touch with their customers. Second, their product isn’t unique. Third, their message is unclear. Fourth, leadership is a mess. Fifth, they